Simon Sinek has a major impact on how Muse develops marketing strategy for our clients. He is an author and popular TED Talk presenter best known for sharing the concept of THE GOLDEN CIRCLE. His TED Talk, Start With Why: How Great Leaders Inspire Action, has 20 million views and is in the TED Top Ten. We believe that by defining Why a company is in business, we can better communicate their true value to their audience and customers.

Simon says “People don’t buy what you do, they buy why you do it”. Why is at the core of our decision making process. Creating a Why Statement can have a powerful effect on all aspects of your business.