Great brands are built on an authentic foundation of brand values, messages and strategies that drive internal culture, inform external marketing, and build solid connections with their audiences. Muse helps clients to lay those foundations and build those connections. We think of it as a journey to greatness. Our team of designers, writers, strategists and thinkers lead with passion. Your journey to greatness begins with Muse.
Meet the Muse team. We look forward to meeting you.
~ Mark Tharme
We don’t know how it happens, but we know when it happens. Mark’s knack for the “Blink” moment has earned him his reputation as our “Maverick Leader”. If you’re not sure what that means may we suggest you read up on Sally Hogshead and Malcolm Gladwell?
Mark draws his inspiration from a wide range of disciplines. He’s a type-geek and music-freak – the ultimate fan of Saul Bass, David Carson and Joe Strummer. A voracious reader and media junkie, Mark is known to quote Bernadette Jiwa one minute, Jerry Seinfeld the next.
A graphic designer by trade, Mark’s design career spans three decades. What does that really mean? He can’t drive through the city or walk into a record store without seeing one of his logos, album covers or designs. He’s a creative director, university lecturer and social media advisor. Mark is the consummate mentor, and student of life. Mark guides Muse through every new project and design challenge with gentle composure, then “Blink!” It happens.
~ Dr. Seuss
Around here Judy is fondly referred to as “The Talent”, and talent she has. Judy is one of those rare birds that can figure out just about anything. She’s tenacious (a polite way to say stubborn). Judy sticks with a new challenge until she has it licked – something our clients appreciate. Highly organized, charming and great at remembering faces, she’s the leader every organization wants. But she’s ours, so back off! Judy’s background reads like she’s been in training for Muse her entire life. She started her first business while still in high school. A summer arts camp for children helped get her through university. She honed her skills in marketing and fundraising with roles at the Toronto Symphony, Opera Hamilton and the Oakville Children’s Choir. She’s been the executive director of an art gallery and a B.I.A., and she’s a killer Account Manager. She’s also a wonderful cook and an exceptional Mom. Judy was made for Muse.
~ Steve Jobs
Brandin is our Digital Brand Strategist. His highly refined design skills are equally matched by his technical abilities, making him the perfect storm for his role at Muse. Brandin has found his home here. He speaks “Muse” and his appreciation for our approach to marketing works for everyone invloved. Brandin started building websites when he was 12. An 8th grade computer class was the beginning of a lifelong journey into the online world. He never stops thinking, and he thinks BIG! His inspiration comes from diverse heroes such as inventor and entrepreneur Elon Musk (SpaceX, Tesla Motors, PayPal, SolarCity) and rapper/entrepreneur 50 Cent. According to Brandin, they both share a “Go Big or Go Home” attitude that always challenges the status quo. Brandin and his lovely wife are raising two beautiful young daughters.
~ Jean-Louis Gassee
Joanna Williams is our content creator, social media specialist, and blog writer. She is also our “Anchor”. She’s the strong, quiet type that gets a handle on the situation quickly and has at least two strategies ready before she dives in. She started working with Muse as Social Media and PR Manager for Telling Tales, where she achieved remarkably high engagement. Joanna now works with Muse clients to maximize the effectiveness of their social channels. Joanna keeps them on brand with dedicated support and strategic postings. She combines expert research with an authentic communication style that consistently produce results. Joanna has a Bachelor of Journalism degree from Carleton University and a Public Relations certificate from McMaster University. Joanna and her husband have two lovely young daughters who can’t wait for Telling Tales each year.
~ Will Davies
Phoebe’s role at Muse changes with the wind. With a background in Fine Arts and Creative Writing from OCAD University, she can be found designing logos one minute, writing copy the next, or pouring the team a much needed cup of coffee throughout the day. Phoebe has worked every job – twice – and has found a perfect role here at Muse as our Marketing Assistant. She also makes us laugh… a lot. Phoebe’s inspiration comes from her cousin’s collection of hand-me-down Archie comics, the colour pink, and her love of Japanese woodcuts. She met her partner Simon in their high school art class, and they now live in a small yellow house in Hamilton.
When she’s not at the Muse shop or in her studio, you can find her in the aisles of the local dollar store admiring the glitter selection, or in the bath, eating a pickle.
Careers at Muse
We’re always looking for exceptional people who love what they do. If you have a passion for marketing, we’d love to hear from you. Send us your resume, even if you don’t see your position listed here.
Muse has a goal for creating digital experiences online that authentically connect brands and people. We aim to deliver relevant, goal focused results to the clients we create digital experiences for through strategic online marketing. We are seeking an individual who understands the principles of Search Engine Optimization mixed with the knowledge and skill sets for creating robust, effective Google Adwords campaigns to deliver results to our clients. If you are passionate about marketing in the digital realm and want to work with a leading edge company that focuses on creating greatness for our clients, then apply for our SEO/SEM specialist position today.
- Work with our team to develop strategic site maps, landing pages and optimization schemes based on keyword and market research.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools.
- Experience with A/B and multivariate experiments
- Up-to-date with the latest trends and best practices in SEO and SEM.
Be inspired everyday.
At Muse we put passion first. We believe in uncovering the greatness of our clients and our team. Our team members work closely together to foster a creative work culture. Do you have what it takes to be a Muse?
“Once Muse presented their fresh concept for our firm, we knew we had found our Marketing partner. Muse studied our complex technical concept and created a clear brand and message that resonates within our market. Their professionalism and creativity have positioned Muse as a valued advisor to our company.”Scott HarropPresident & CEO, RTA Corp.
“Muse brought unbridled enthusiasm and creative ideas to our children’s festival from day one. It’s a delight to find someone who understands the big picture and yet can keep track of the micro details, meet deadlines and stay on budget. We set some lofty targets, and Muse helped us to reach and surpass every one.”Susan Jasper Founder, Telling Tales Festival
“I have worked with Mark throughout his career. Our flagship company, Historia Building Restoration Inc. has received 23 years of compliments on our logo and how perfectly our brand has helped to establish our company’s presence in the community, and in the restoration industry in general. Mark’s concepts are best described as ‘bang on’.”Jeff FeswickPresident, Historia Building Restoration Inc.
“Muse Marketing Group developed a seamless online presence for my creative ceramics studio. The design savvy creative team at Muse set out to share my creative journey and the results are astounding. Precise, diligent, and smart; the Muse Marketing Group team puts you and your entity first.”Christopher Reid FlockCeramic Artist
“I have the privilege of working with Muse Marketing Group as our chief marketing consultants. Judy is highly organized, goal oriented, hard working and strategic. Simply put, Judy “GETS IT”. I highly recommend that all businesses looking for marketing help connect with Muse Marketing Group. You won’t be disappointed.”Craig SpearOwner, Momentum Fitness
“When I was looking for assistance with the marketing aspect of my businesses, I didn’t expect the breath of fresh air that Mark and Judy brought to my life! These are people that genuinely care about your business and want to know and understand it as deeply as possible so that they can represent you with accuracy and with heart. ”Katie McClellendOwner, De La Sol Yoga Studios
“As a new company in a highly competitive market, we knew we needed to effectively communicate the unique features and benefits of our product. Muse crafted our Brand Story early in their process. We continually use our Story because it guides us in the building of our business and in our messaging.”Julie HarrisMagenta Pharma