Our Approach

Start With Why

“People don’t buy what you do, they buy why you do it.”
~ Simon Sinek.

To effectively communicate your advantage, Muse starts by asking Why?
What’s your cause, purpose and belief?

Branding is strategic and builds loyalty. Your brand is the expression of the essential truth or value of your organization, product, or service. It is the communication of the characteristics, values, and attributes that clarify what your brand is and is not.

Uncover Your Greatness

Our advanced discovery sessions with new clients have evolved into an effective and streamlined process. Integral to our Uncover Your Greatness program is a half-day facilitated session with stakeholders leading to a report that becomes a blueprint for next steps – a readable, plain language document that one client referred to as, “the most useful marketing document I have participated in”.

Brand Naming

Muse creates business and product names that resonate with audiences. We research name availability and determine name suitability through testing and focus groups. Businesses and organizations also need to consider domain name availability. Your name online can be critical to building awareness and achieving success. It’s the anchor of your brand. Let Muse help you get it right.

Logo Design

A great logo solves problems instead of creating them. We believe in keeping things simple. Logos that try to say too much and pack in lots of information tend to look unprofessional. It looks like you’re trying too hard. When you have a logo that works you can use it forever. Sometimes a clean slate logo isn’t necessary. Muse then recommends a ‘brand refresh’. This retains the key elements of the existing logo and brings the brand to life by updating typography, colours and organizing all visual elements.

Tagline / Positioning Statement

Your logo is a visual representation of your brand. A tagline is an audible representation of your brand. Both grab the consumers’ attention in different ways. Muse develops taglines to provide inspiration and clarity for your brand while further communicating your difference.  A great tagline helps your customers connect to your brand and helps to delineate your company’s position in the marketplace.

Brand Story Development

Your brand story is more than copy, content or the words that you string together to communicate your message. It’s an intricate picture combining facts and feelings, expressing who you really are: your vision, your research and your audience expressed in simple prose. At its core, it reminds you where your idea began and how you will share it with the world. Muse crafts brand stories that guide your communications and even your decision making.

Corporate Identity Systems

One of the best ways to help people to remember and trust you is to be consistent. The same is true for companies and organizations. When you have a consistent visual identity, it helps audiences recognize you in a visually overloaded world. Muse develops Branding Standards Guidelines to make it easier for you to keep things “on brand”. Consistent execution of all visual aspects of your brand, in print and online, help establish and maintain credibility and trust.

Graphic Design

Exceptional design is the cornerstone of Muse. Our partners are highly trained, experienced, and extremely picky graphic designers. Our creative director has taught design and design history at the university level for many years, and our designers bring passion and skills to every project they touch. Great design helps speed up understanding and brand engagement. It solves problems rather than creating them. The result we strive for is an elevated experience for everyone who comes in contact with the work.

Illustration, Photography and Video

We live in a visual world. Humans have been making pictures to tell their stories since the beginning of recorded time. In fact, that is our earliest recorded history. Muse takes visual storytelling seriously. We identify great ways to tell your story. We offer superb in-house photography and illustration services and access to talented freelancers. We realize that there are times when deadlines and budgets call for creative alternatives so we also offer high quality stock image services.

Our Work

Laura’s Casual Kitchen

Laura’s Casual Kitchen

Historia Building Restoration Inc

Historia Building Restoration Inc

Grayrock

Grayrock

Studio Reid

Studio Reid