Our Approach

Make A Connection

“You can’t just be you. You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to meet every kind of person and endlessly stretch what you know.”
~Mary Wells Lawrence, Founding President of Wells Rich Greene

To effectively communicate your advantage, you must first make a connection.

Marketing connects your brand to your audience and converts them to buyers. Marketing is responsible for identifying your customers and helping them to find you and do business with you. Every post, ad, or promotion has the potential to inspire brand loyalty.

Strategic Marketing Plan

Your marketing plan is the roadmap for achieving your business goals. It’s a step-by-step guide that gives you something to rally behind. Working with your designated team members, Muse helps to create strategies that focus on efficient marketing activities, including leveraging your brand drivers and empowering your brand ambassadors. It tracks costs, measures value, and keeps you on track. The calendar gets you organized, and helps you take advantage of opportunities. It also makes sure your marketing activities are in sync with each other.

Social Media Marketing

It offers tremendous potential. It can also become a time thief and even a headache. When executed properly, social media can be one of your most effective and efficient marketing components. Muse knows how to get social working for you, and we can also do some of the heavy lifting too. We make sure every platform your company participates on is treated with care. The right kinds of communication shared with the most appropriate audiences can work wonders to build engagement, and ultimately, sales.

Online Marketing

There are an abundance of tools and platforms out there today that make it seem like you can set up your online marketing and put it on autopilot. Technology is great, but somebody has to set it up, oversee it, and make sure it is getting the desired results. And they have to be able to explain it to the CFO. Muse delivers the online marketing solutions that are best suited to your needs, objectives, and budget. We stay on top of the ever-evolving algorithms used by search engines, policy changes of internet providers, and compliancy requirements for online marketing practices. Muse has you covered.

Copywriting

You’ve made it this far on our website, so you’ve already experienced how we write about Muse. This is our voice. It’s like having a conversation with someone you already know, right? It’s professional but without all the fancy marketing lingo that you may or may not be familiar with. That’s not an accident. Every company and organization needs a clear and distinct voice. Are you authoritative and trustworthy? Friendly and a little eccentric? Your words don’t just tell your message. They let the reader know who you really are. Great copywriting matters. It lets you stand out for all the right reasons.

Advertising Campaigns

You know them when you see them. Great ad campaigns take on a life of their own. We talk about them, sometimes for years after the original campaign is finished. Creating effective advertising campaigns requires a combination of skills and talents. Investing in great creative, market research, and media selection is intended to make the “ad spend” worthwhile. The largest expense in most ad campaigns is the media itself – ad space, billboards, radio and television airtime, or pay-per-click online. When you start with the right creative, the media spend becomes an investment that returns.

Print and Package Design

Print isn’t ‘dead’. There’s just less competition now. Mailboxes are no longer filled with direct mail promotions, so consumers and companies tend to pay more attention to the printed pieces that do arrive. Printing technologies have changed a lot in the last few years. Environmentally friendly papers, inks, and printing methods can also surprise and delight the recipient with new effects and personalized content. Unique packaging solutions are possible for even small production runs. It all starts with a design that inspires and solves problems. When it comes to packaging, Muse likes to think outside the box!

Media Buying

Muse can handle local and regional media buying through our professional relationships with the major players in the market. If you have already established a relationship with a media outlet, Muse is happy to work with them on your behalf. There are many advantages to working with a professional media buyer. Every media outlet thinks they have the best product for you. They have to because it’s their job to sell you their media. Muse evaluates all media options based on what will best suit your needs and budget, without compromise. Put the combination of our independent recommendations and savvy negotiations to work for your next campaign.

Public and Media Relations

Successful marketing isn’t only about advertising and branding. Many of the most successful tactics utilize Public Relations (PR) and Media Relations (MR) to accomplish objectives. We know that information that comes from a reliable and independent source is seen as more believable than coming directly from a company or organization. Muse invests time and energy in helping our clients receive positive editorial coverage of the products, services, events and milestones. Professionally prepared media releases with personal follow-up can help spread the word inexpensively and efficiently. Muse is also there for our clients when sensitive public issues arise. We calmly guide you through potentially challenging times, with respectful and timely advice.

Our Work

Studio Reid

Studio Reid

Casestudy

Laura’s Casual Kitchen

Laura’s Casual Kitchen

Logo Design & Applications.

Historia Building Restoration Inc

Historia Building Restoration Inc

Logo Design & Applications

Grayrock

Grayrock

Logo Design & Applications.

Lance Darren Cole

Lance Darren Cole

Logo Design & Applications