Website Design

Create An Experience

“To design is much more than simply assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
~ Paul Rand

To effectively communicate your advantage, you must create an experience.

Your website has the potential to inform, enlighten and entertain. Your audience may already know you well or could be discovering you for the first time. Attention spans are short. Make it easy for your customers by giving them an exceptional online experience.

Custom Website Design

The best websites provide users the information they are looking for, presented in a way that makes their experience easy and enjoyable. You know you are on a well-designed website when you don’t have to think about using it. User Experience (UX) and User Interface (UI) are a priority for all Muse websites. Like the site you are on right now. Your website can tell a story. The design helps convey that story in a logical and compelling order, making sure that your most important messages are easy to find and short enough to keep their attention.

Search Engine Optimization

SEO is a blanket term used to describe all the various things that can be done to help search engines find and rank your website. It’s both an art and a science. It’s also changing constantly. Muse websites are built using best practice on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best and most appropriate search results for their users.

Lead Generation

Your website can be the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that help visitors to your site become your next customers. Do you have a complex technical sale? You want visitors to take that next step, even if they’re not ready to do business yet. We want them to remember you and give permission to keep in touch. Would you like to know who is coming to your site? What pages they are going to and how long they stay? We have access to advanced Lead Generation Technologies that could be just what you need.

Content Creation

We can’t emphasize this enough. Valuable content is critical to successful websites. Sites that regularly add new, timely, thoughtful articles outperform sites that don’t. Originality counts, as does spelling and grammar. When you have something important to say to your audience, get the story down, check your facts carefully, then rely on professional writing and editing to support your content strategy. This applies to the words on your website, blog articles, media releases, and social media content sharing.

Content Management Systems (CMS)

Not long ago, it was complicated to make even simple changes to a website. Sometimes it required going back to the website designers to get changes made. Many companies put up with this by avoiding making changes, leaving out-dated information on their site. Websites benefit from regular content updates. Our websites are typically built on the WordPress platform. This provides a relatively simple back-end CMS to manage your site. We provide training and support to let you have as much control as you wish.

eCommerce Development

For many companies, your website is your store. If you do financial transactions online, there are specific requirements to make sure your site visitor becomes a customer. Credibility and security are important. So is the user interface. UI is how your site looks, behaves, and interacts with the user. Muse approaches eCommerce with the following philosophy: There are people out there who are ready to do business with you. Make it as easy as possible for them to buy from you. We design straight-forward forms that require as few clicks as possible to complete the sale. “That was easy!” Three very powerful words for doing business online.

Paid Search Advertising

You hear a lot of acronyms around paid search advertising. PPC (Pay Per Click), CPC (Cost Per Click or Cost Per Conversion), CTR (Click Through Rate), SERPS (Search Engine Results Page). Confused? Muse can help. We take the mystery out of Paid Search. We explain how different options work, and identify the ones that work best for your type of sale. We determine an initial budget so you won’t lose sleep at night. When you start seeing a predictable return on investment, you can increase your paid search investment with confidence.

Support

Muse designs websites that belong to you. Period. End of story. It’s important to us that our clients continue to work with us because they choose to, not because they feel they have to. New sites are set up with client-registered domain names and fully transferable third party web hosting. We don’t use custom-branded Content Management Systems that other designers can’t work on. It’s a transparent and flexible way to do business. What we do offer is Ongoing Support. Muse will take care of your website to make sure that it continues to be up-to-date, secure, and functioning beautifully. We can make all your content changes or just take care of the complicated stuff. The choice is always yours.

Our Work

Laura’s Casual Kitchen

Laura’s Casual Kitchen

Historia Building Restoration Inc

Historia Building Restoration Inc

Grayrock

Grayrock

Studio Reid

Studio Reid