Our Approach

Create An Experience

“To design is much more than simply assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
~ Paul Rand

To effectively communicate your advantage, you must create an experience.

Your website has the potential to inform, enlighten and entertain. Your audience may know you well or may be discovering you for the first time. Attention spans are short. Make it easier for your customers to find you by providing them with an exceptional online experience.

Custom Website Design Experience

The best websites provide users the information they are looking for, presented in a way that makes their experience easy and enjoyable. You know you are on a well-designed website when you don’t have to think about using it. User Experience (UX) and User Interface (UI) are a priority for all Muse websites. Like the site you are on right now. Your website can tell a story. The design helps convey that story in a logical and compelling order, making sure that your most important messages are easy to find and short enough to keep their attention.

Search Engine Optimization

SEO is a blanket term used to describe all the various things that can be done to help search engines find and rank your website. It’s both an art and a science. It’s also changing constantly. Muse websites are built using best practice on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best and most appropriate search results for their users.

Lead Generation

Your website can be the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that convert site visitors into your next customers. Do you have a complicated technical sale? We get visitors to take that next step, even if they’re not ready to do business yet. We want them to remember you and give permission to keep in touch. Would you like to know who is coming to your site? What pages they are going to and how long they stay? We have access to advanced Lead Generation Technologies that could be just what you need.

Content Creation

We can’t emphasize this enough. Great content is critical to successful online engagement. Sites that regularly add new, timely, thoughtful articles outperform sites that don’t. Originality counts, as does spelling and grammar. When you have something important to say to your audience, get the story down, check your facts carefully, then rely on professional writing and editing to fully benefit from your content strategy. This applies to the content on your website, blog articles, media releases, and social media content sharing.

Content Management Systems (CMS)

Not so long ago, it was complicated to make even simple changes to a website. It was often necessary to go back to the original designer to get them done. Many companies put up with this by avoiding making changes and putting up with out-dated information on their site. Most websites require regular content updates. Our websites are typically built on the WordPress platform. They provide a relatively simple back-end CMS to manage your site. We provide training and support to help you have as much control as you desire.

eCommerce Development

For many companies, your website is your store. When you do financial transactions online, there are specific requirements to making sure your site visitor becomes a customer. Credibility and security are important. So is the user interface, a fancy way of saying how your site looks, behaves, and interacts with the user. Muse approaches eCommerce with the following philosophy: There are people out there who are ready to do business with you. Make it as easy as possible for them to buy from you. We design straight-forward forms that require as few clicks as necessary to complete the sale. That was easy! Three very powerful words for doing business online.

Paid Search Advertising

You hear a lot of acronyms around paid search advertising. PPC (Pay Per Click), CPC (Cost Per Click or Cost Per Conversion), CTR (Click Through Rate), SERPS (Search Engine Results Page). Confused yet? We can help. Muse takes the mystery out of Paid Search. We explain how different options work, and identify the ones that will work best for your type of sale. We help you determine an initial budget so you don’t lose sleep at night, and when you start seeing a predictable ROI (Return On Investment, sorry about that!) you can increase that investment with confidence.

Support

Muse designs websites that belong to you. We feel it’s important that our clients continue working with us because they choose to, not because they feel they have to. New sites are set up with client-registered domain names and transferable third party web hosting. We don’t use custom-branded Content Management Systems that other designers can’t work on. It’s a transparent and flexible approach to doing business. What we do offer is Ongoing Support. Muse will take care of your website to make sure that it continues to be up-to-date, secure, and functioning beautifully. We can make all your content changes or just take care of the complicated stuff. The choice is yours.

Our Work

Studio Reid

Studio Reid

Casestudy

Laura’s Casual Kitchen

Laura’s Casual Kitchen

Logo Design & Applications.

Historia Building Restoration Inc

Historia Building Restoration Inc

Logo Design & Applications

Grayrock

Grayrock

Logo Design & Applications.

Lance Darren Cole

Lance Darren Cole

Logo Design & Applications