Industrial Strength Creative Community Back in April 2016, Muse moved our office to a creative industries space called ‘The Cotton Factory’. This 165,000 square foot…
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Sometimes they impress people. More often they make you sound pretentious and can alienate your listener, reader, or audience. Once again, I offer my annual…
David Ogilvy (1911-1999) is often called “the father of advertising”. As Ogilvy & Mather’s bio recaps, he came to the US via his European roots…
As 2014 draws to a close, here is my annual compilation of overused Marketing words, terms, and phrases. I include personal ‘favourites’ plus some deemed…
Authentic Reviews Rule In spite what you may have heard, it’s actually the quality of your reviews that matters most. Quantity is less important. A...
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In the summer of 2013 we formed Muse Marketing Group to offer great thinking and focused strategy to companies and organizations that strive for authenticity in…
“I don’t give a damn ’bout my bad reputation.” ~ Joan Jett It made for some great rock’n’roll, but when Joan Jett belted out the…
Meet our muses. The people who inspire us come from a wide range of disciplines – art and design, technology, music, and social activism. And...
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Is your company or organization considering a new logo? The decision depends on a number of factors. If you've been using the same image to...
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These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…
