Simon Peng

Good Branding is About More than Good Looks As the Art Director (and principal designer) at Muse, I think it’s fair to say that I value a well designed logo. We’ve created many brands for clients, and a goal of [...]

Muse is proud to share that we launched a new website! ...in 2025. It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low [...]

Disclaimer: The author of this blog post is 100% in favour of illustration in branding and a friend of all illustrators. This is meant to be an examination of public opinions on art, and is in no way an attack [...]

Making creative work like logos, websites, illustrations or pieces of writing often requires the input of others. While art and design can be a personal process to the creator, in a practical, applied art setting we need to be able [...]

Animation in marketing has become widely adopted by brands big and small, and for good reason. Animation is easily distributed in the current age of the internet, and can add an incredible amount of polish and excitement to your brand [...]

As a designer at a marketing company, I spend a lot of my time thinking about file formats. JPEGs, PNGs, EPSs, AIs, MP4s, WEBMs – there's no limit to how many different file formats there are for saving data, be [...]