Blog

Good Branding is About More than Good Looks As the Art Director (and principal designer) at Muse, I think it’s fair to say that I value a well designed logo. We’ve created many brands for clients, and a goal of [...]

Muse is proud to share that we launched a new website! ...in 2025. It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low [...]

Another rainy, grey day means that my inspiration meter is approaching an all-time low. And while the forecast calls for 17 degrees by 1 pm, the people who report on such things got it wrong, again! It’s a depressing 4 [...]

The 'C' Words. We hear them all the time. Sometimes I even catch myself saying them out loud. But they honestly drive me crazy. Here they are in all their underwhelming glory: Content. Copy. Consumer. What’s wrong with those ‘C’ [...]

Start with a Brand Audit The new year pushes everything into fast-forward. Budgets are locked. Calendars fill up. Everyone feels the pressure to show momentum early. But before you dive headfirst into 2026 plans, pause and look at your brand, [...]

Every creative journey begins with a question: Where does inspiration come from? The Muses. In classical mythology, the answer was simple: from the Muses, nine divine sisters who embodied the very essence of creative expression. Today, in a world of [...]

Branding Is the Glue That Holds It All Together Owned, Earned, and Paid Media? Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them [...]

Want to know how we vet every new business opportunity? If you’re seeking a compatible marketing agency to partner with, or you’re an agency owner, you should read this. We're revealing a way we came up with to evaluate each [...]

However you slice it, 2024 is a year for the books so far. As a result, we are spending even more of our time online— for work, shopping and entertainment. For business owners, it is crucial that your website is [...]

What Is Brand-First Marketing? Muse is a brand-first marketing agency. What does that mean? It means that we begin by making certain the brand is fully realized before entering into active marketing and paid advertising for our clients. Essentially, Branding [...]