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This is a follow up to an article published in May 2022. My friend and fellow graphic designer Greg Vickers kindly agreed to share some of his thoughts on Canadian album cover art – his favourites, influences, and examples of [...]

Do I really need a custom website?  It's a legitimate question to ask. Let me be clear: I have nothing against websites made using website builders. Wix, Squarespace, and other quick-to-implement platforms fulfill an important need in the market. They [...]

Record sleeves are an integral part of the music world. Many of us grew up looking at beautifully designed album jackets while we listened to the record, often trying to find hidden meanings in the artwork, or just drooling over [...]

Disclaimer: The author of this blog post is 100% in favour of illustration in branding and a friend of all illustrators. This is meant to be an examination of public opinions on art, and is in no way an attack [...]

Muse is a brand first marketing agency. What does that mean? Before we spend a dollar on marketing your cause, product, or service we help you to develop your brand strategy.  A typical response from a client or prospective client [...]

Consider the last time you were on a road trip in Canada. Maybe you were camping, cottaging, or visiting family. Now consider some of the advertisements on the side of the highway—Harvey’s in 2km; next exit, Tim Hortons. Great Canadian [...]

Public speaking is intimidating for many people. And pubic speaking over Zoom can feel very different from speaking in person. As we return to offices and conference rooms, you may find in-person public speaking stressful. Talking to your computer screen [...]

Do you think it’s inconvenient when your power goes out during a storm? So do we. Now imagine the power surging at a nuclear energy plant, a hospital or a sports arena. Think of all the damage an electrical surge [...]

How can web developers create energy-efficient sites? If the average Google search uses 0.3 watt-hours of electricity, then about 3 watts of electricity have been consumed just doing research for this article!  When you have the internet at your fingertips, [...]

If you are passionate about graphic design and advertising, or an art history buff, you might have noticed a recent design trend inspired by the Art Nouveau era.  It represents a shift away from the prevailing trend of auto-defaulting to [...]