Is your company or organization considering a new logo? The decision depends on a number of factors. If you’ve been using the same image to represent your company for years, it has what is known as brand equity. People recognize your logo and they associate it with your company’s product or service. On the other hand if your company has outgrown your existing image or if there has been a major change in the nature of how you deliver what you do, then it may be a great opportunity to reflect those changes in your company’s brand.
Surprisingly, professional marketers aren’t necessarily in a rush to convince a company that they should change their logo. A Brand Audit assesses your companies materials both online and on paper. Often the best solution is a ‘Brand Refresh’. It’s like a facelift. Take the existing brand and clean up the look of your company’s materials. It updates the typography to bring it back to a consistent set of brand standards, and makes sure that color and placement of the elements is done to maximize the effective design.
Most companies discover that over time their materials become inconsistent. If you’re not sure whether your company is in need of a complete rebrand or just a freshening of your existing brand, talk to us and get a professional opinion. There are many benefits to going through this process. A company that has a consistent brand across all platforms looks more professional in the eyes of potential customers. It can speed up the process of having someone choose to work with you, and that’s always a good thing.