Is your company or organization considering a rebrand? The decision depends on a number of factors. If you’ve been using the same visual identity to represent your company for many years, it has what is known as brand equity. People recognize your logo and they associate it with your company’s product or service. If, on the other hand, your company has outgrown it’s existing image or if there has been a major change in the nature of how you deliver what you do, then it may be a great opportunity to reflect those changes in your company’s brand.
It may come as a surprise, but most professional marketers aren’t in a rush to convince a company that they should change their branding. A brand audit assesses your company’s materials, both in the digital and physical world. Often the best solution is a brand refresh. It’s kind of like a facelift, working with the existing brand elements and cleaning up the look of your company’s materials. It updates the typography to bring it back to a consistent set of brand standards, and makes sure that brand colours and placement of the brand elements is refined to maximize the effectiveness of the design.
Most companies discover that over time their materials become inconsistent. If you’re not sure whether your company is in need of a complete rebrand or just a freshening of your existing brand, talk to us and get a professional opinion. There are many benefits to going through this process. A company that has a consistent brand across all platforms looks more professional in the eyes of potential customers. It can speed up the process of having someone choose to work with you, and that’s always a good thing.