Making the investment in your business How do I know what the return on investment (ROI) is for marketing my business? Let’s be clear, no…
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“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller These days, nothing…
You want to reach new audiences and communicate with your existing customers. Sounds simple enough – but what is the best way to reach them?…
Google My Business might be the easiest and most effective way to promote your business locally. First of all, it’s totally free and it can…
We love seeing small businesses doing their own social media. It’s authentic. We love that too. Wanna know what we don’t like seeing? Wasted effort….
Television is often described as an industry stuck in the twentieth century. The long-promised future of television is finally becoming a reality. Viewers, especially snake…
We all love a good rivalry. Yankees vs Red Sox. Ali vs Foreman. Silicon Valley is no different. Mac vs PC. Uber vs Lyft. One…
Influencer marketing is often thrown around as a “hot term” in advertising, but not many people understand the benefits, limitations, and future of this type…
Facebook, Twitter, Instagram. The big three in social platforms, and in social advertising spending. But, there must be other platforms for marketers. I’ve already written…
You just want to read your horoscope in the morning, but are constantly pressing to close that pop-up ad. Or on YouTube, when you have…
