Branding

Good Branding is About More than Good Looks As the Art Director (and principal designer) at Muse, I think it’s fair to say that I value a well designed logo. We’ve created many brands for clients, and a goal of [...]

Start with a Brand Audit The new year pushes everything into fast-forward. Budgets are locked. Calendars fill up. Everyone feels the pressure to show momentum early. But before you dive headfirst into 2026 plans, pause and look at your brand, [...]

Every creative journey begins with a question: Where does inspiration come from? The Muses. In classical mythology, the answer was simple: from the Muses, nine divine sisters who embodied the very essence of creative expression. Today, in a world of [...]

Branding Is the Glue That Holds It All Together Owned, Earned, and Paid Media? Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them [...]

What Is Brand-First Marketing? Muse is a brand-first marketing agency. What does that mean? It means that we begin by making certain the brand is fully realized before entering into active marketing and paid advertising for our clients. Essentially, Branding [...]

Disclaimer: The author of this blog post is 100% in favour of illustration in branding and a friend of all illustrators. This is meant to be an examination of public opinions on art, and is in no way an attack [...]

Muse is a brand first marketing agency. What does that mean? Before we spend a dollar on marketing your cause, product, or service we help you to develop your brand strategy.  A typical response from a client or prospective client [...]

Consider the last time you were on a road trip in Canada. Maybe you were camping, cottaging, or visiting family. Now consider some of the advertisements on the side of the highway—Harvey’s in 2km; next exit, Tim Hortons. Great Canadian [...]

Public speaking is intimidating for many people. And pubic speaking over Zoom can feel very different from speaking in person. As we return to offices and conference rooms, you may find in-person public speaking stressful. Talking to your computer screen [...]

Animation in marketing has become widely adopted by brands big and small, and for good reason. Animation is easily distributed in the current age of the internet, and can add an incredible amount of polish and excitement to your brand [...]