Design

Good Branding is About More than Good Looks As the Art Director (and principal designer) at Muse, I think it’s fair to say that I value a well designed logo. We’ve created many brands for clients, and a goal of [...]

This is a follow up to an article published in May 2022. My friend and fellow graphic designer Greg Vickers kindly agreed to share some of his thoughts on Canadian album cover art – his favourites, influences, and examples of [...]

Record sleeves are an integral part of the music world. Many of us grew up looking at beautifully designed album jackets while we listened to the record, often trying to find hidden meanings in the artwork, or just drooling over [...]

Consider the last time you were on a road trip in Canada. Maybe you were camping, cottaging, or visiting family. Now consider some of the advertisements on the side of the highway—Harvey’s in 2km; next exit, Tim Hortons. Great Canadian [...]

If you are passionate about graphic design and advertising, or an art history buff, you might have noticed a recent design trend inspired by the Art Nouveau era.  It represents a shift away from the prevailing trend of auto-defaulting to [...]

Making creative work like logos, websites, illustrations or pieces of writing often requires the input of others. While art and design can be a personal process to the creator, in a practical, applied art setting we need to be able [...]

  “It’s not just art. It’s something for my life.”  - Kenojuak Ashevak (1927-2013) Kenojuak Ashevak sits proudly in front of her work Spanning more than five decades, Kenojuak Ashevak’s prolific career made her one of the Inuit’s [...]

Animation in marketing has become widely adopted by brands big and small, and for good reason. Animation is easily distributed in the current age of the internet, and can add an incredible amount of polish and excitement to your brand [...]

As a designer at a marketing company, I spend a lot of my time thinking about file formats. JPEGs, PNGs, EPSs, AIs, MP4s, WEBMs – there's no limit to how many different file formats there are for saving data, be [...]

I recently heard someone liken artificial intelligence to the mystifying and transformative power of electricity during the 19th century. One can only assume that electricity was shocking and even scary to people of that time period; just as AI may [...]