Marketing

Good Branding is About More than Good Looks As the Art Director (and principal designer) at Muse, I think it’s fair to say that I value a well designed logo. We’ve created many brands for clients, and a goal of [...]

Muse is proud to share that we launched a new website! ...in 2025. It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low [...]

The 'C' Words. We hear them all the time. Sometimes I even catch myself saying them out loud. But they honestly drive me crazy. Here they are in all their underwhelming glory: Content. Copy. Consumer. What’s wrong with those ‘C’ [...]

Start with a Brand Audit The new year pushes everything into fast-forward. Budgets are locked. Calendars fill up. Everyone feels the pressure to show momentum early. But before you dive headfirst into 2026 plans, pause and look at your brand, [...]

Every creative journey begins with a question: Where does inspiration come from? The Muses. In classical mythology, the answer was simple: from the Muses, nine divine sisters who embodied the very essence of creative expression. Today, in a world of [...]

Branding Is the Glue That Holds It All Together Owned, Earned, and Paid Media? Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them [...]

Want to know how we vet every new business opportunity? If you’re seeking a compatible marketing agency to partner with, or you’re an agency owner, you should read this. We're revealing a way we came up with to evaluate each [...]

If you own a business you probably have a website. You also more than likely use a plethora of online platforms to manage, market, and measure your online activities. If I asked you right now if you have all the [...]

Making the investment in your business How do I know what the return on investment (ROI) is for marketing my business? Let's be clear, no matter what business or industry you may be in, you’re also in the marketing business. [...]

What is Digital Accessibility?   “The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.”  - Sir Timothy Berners-Lee, Creator of the World Wide Web Accessibility is the hallmark of great [...]