“Today, Apple is introducing three revolutionary products. A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. An iPod, a…
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Influencer marketing is often thrown around as a “hot term” in advertising, but not many people understand the benefits, limitations, and future of this type…
Facebook, Twitter, Instagram. The big three in social platforms, and in social advertising spending. But, there must be other platforms for marketers. I’ve already written…
You just want to read your horoscope in the morning, but are constantly pressing to close that pop-up ad. Or on YouTube, when you have…
If you are like many businesses, Facebook is the social platform you believe you need to be on. You have spent years (and dollars) boosting…
When I say, “emojis on steroids”, what do you think of? How about Mickey Mouse, a Buzzfeed reaction, or even your own company’s logo, dancing…
You stopped picking up phone calls so your parents started texting you. Next, they added you as friends on Facebook. Now, be ready for them…
“Life moves pretty fast. If you don’t stop and look around for awhile, you could miss it.” – Ferris Bueller Like life, the marketing…
Sometimes they impress people. More often they make you sound pretentious and can alienate your listener, reader, or audience. Once again, I offer my annual…
David Ogilvy (1911-1999) is often called “the father of advertising”. As Ogilvy & Mather’s bio recaps, he came to the US via his European roots…