
You stopped picking up phone calls so your parents started texting you. Next, they added you as friends on Facebook. Now, be ready for them…
You stopped picking up phone calls so your parents started texting you. Next, they added you as friends on Facebook. Now, be ready for them…
“Life moves pretty fast. If you don’t stop and look around for awhile, you could miss it.” – Ferris Bueller Like life, the marketing…
Sometimes they impress people. More often they make you sound pretentious and can alienate your listener, reader, or audience. Once again, I offer my annual…
David Ogilvy (1911-1999) is often called “the father of advertising”. As Ogilvy & Mather’s bio recaps, he came to the US via his European roots…
As 2014 draws to a close, here is my annual compilation of overused Marketing words, terms, and phrases. I include personal ‘favourites’ plus some deemed…
These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…