You stopped picking up phone calls so your parents started texting you. Next, they added you as friends on Facebook. Now, be ready for them…
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“Life moves pretty fast. If you don’t stop and look around for awhile, you could miss it.” – Ferris Bueller Like life, the marketing…
Sometimes they impress people. More often they make you sound pretentious and can alienate your listener, reader, or audience. Once again, I offer my annual…
David Ogilvy (1911-1999) is often called “the father of advertising”. As Ogilvy & Mather’s bio recaps, he came to the US via his European roots…
As 2014 draws to a close, here is my annual compilation of overused Marketing words, terms, and phrases. I include personal ‘favourites’ plus some deemed…
These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…
