Strategy

Muse is proud to share that we launched a new website! ...in 2025. It’s taken some time to put together a post about it because, as with most things when you’re a marketing company, marketing yourself tends to be low [...]

A Halloween Experiment: A Case Study in Content Marketing/Strategy Here at Muse, we believe you should never think of your website as "finished". Adding fresh new content and improving the functionality, site speed, and user experience is always worth the [...]

Muse takes a different approach to brand discovery. Over the years it has evolved into a unique process that we call Uncover Your Greatness. UYG is an effective method of discovery that rapidly helps to identify your priorities, discover key [...]

Authentic Reviews Rule In spite what you may have heard, it’s actually the quality of your reviews that matters most. Quantity is less important. A quality review is one that comes from a real customer and speaks to a specific [...]

“I don't give a damn 'bout my bad reputation.” ~ Joan Jett It made for some great rock’n’roll, but when Joan Jett belted out the words to her hit “Bad Reputation” she was really talking about being true to herself [...]

Strategic Engagement is a method of finding, attracting, and keeping the best customers for your business or organization. Strategic Engagement utilizes science and technology combined with creativity and psychology to achieve efficient and sustainable results. Traditional marketing and advertising methods [...]