We love seeing small businesses doing their own social media. It’s authentic. We love that too. Wanna know what we don’t like seeing? Wasted effort….
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The new Muse brand is an intrinsic part of our organization – our philosophy, how we speak, how we approach business, and is ultimately reflected…
Experiences inspire action. Experiences are created when we make an emotional connection with colour, shape, language, imagery, sound, motion and texture. After the Muse team…
Writing the next chapter of our brand story As Muse began our own rebrand, we realized our stories revealed important truths about ourselves. We reflected…
Muse takes a different approach to brand discovery. Over the years it has evolved into a unique process that we call Uncover Your Greatness. UYG…
Muse recently completed an ambitious rebranding process. It was an exhilarating experience. It challenged our team to play both client and creative, to ask some serious questions about who we...
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I recently heard someone liken artificial intelligence to the mystifying and transformative power of electricity during the 19th century. One can only assume that electricity…
Television is often described as an industry stuck in the twentieth century. The long-promised future of television is finally becoming a reality. Viewers, especially snake…
We all love a good rivalry. Yankees vs Red Sox. Ali vs Foreman. Silicon Valley is no different. Mac vs PC. Uber vs Lyft. One…
This fall, when you watch the opening jump-ball of the first Toronto Raptors game, you may notice something different. No, the fundamental rules of basketball…