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Branding
Branding

What Is Brand-First Marketing?

What Is Brand-First Marketing? Muse is a brand-first marketing agency. What does that mean? It means that we begin by making certain the brand is…
Branding
Should you leverage illustration in branding?
Branding
Is Branding Important for a Not-for-Profit?
Marketing
Marketing

Do you own your online properties?

If you own a business you probably have a website. You also more than likely use a plethora of online platforms to manage, market, and…
Marketing
What is the Return On Investment for Marketing?
Marketing
An Introduction to Digital Accessibility
Web Design
Web Design

Do I Need a Custom Website?

Do I really need a custom website?  It's a legitimate question to ask. Let me be clear: I have nothing against websites made using website…
Web Design
A New Website Designed to Entertain
Web Design
The Weight of the Website – Creating Energy-Efficient Websites

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News You Can Use
ComputerDesign

Hey Siri, make me a logo

I recently heard someone liken artificial intelligence to the mystifying and transformative power of electricity during the 19th century. One can only assume that electricity…
Ben Rudolph
August 29, 2017
Sponsorship and sportsMarketing

Sponsorships And Sports

This fall, when you watch the opening jump-ball of the first Toronto Raptors game, you may notice something different. No, the fundamental rules of basketball…
Ben Rudolph
August 10, 2017
iphoneMarketing

iPhone at Ten Years

“Today, Apple is introducing three revolutionary products. A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. An iPod, a…
Ben Rudolph
July 10, 2017
InfluencerMarketing

Influencers Own Social

Influencer marketing is often thrown around as a “hot term” in advertising, but not many people understand the benefits, limitations, and future of this type…
Ben Rudolph
July 4, 2017