We love music and it is one of our primary inspirations. When we try to articulate what it means to be authentic, it is often our favourite musicians that come...
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Authentic Reviews Rule In spite what you may have heard, it’s actually the quality of your reviews that matters most. Quantity is less important. A quality review is one that...
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In the summer of 2013 we formed Muse Marketing Group to offer great thinking and focused strategy to companies and organizations that strive for authenticity in…
“I don’t give a damn ’bout my bad reputation.” ~ Joan Jett It made for some great rock’n’roll, but when Joan Jett belted out the…
Simon Sinek has a major impact on how Muse develops marketing strategy for our clients. He is an author and popular TED Talk presenter best…
Meet our muses. The people who inspire us come from a wide range of disciplines – art and design, technology, music, and social activism. And they share one thing in...
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Is your company or organization considering a new logo? The decision depends on a number of factors. If you've been using the same image to represent your company for years,...
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These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…
Strategic Engagement is a method of finding, attracting, and keeping the best customers for your business or organization. Strategic Engagement utilizes science and technology combined with creativity and psychology to...
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