As 2014 draws to a close, here is my annual compilation of overused Marketing words, terms, and phrases. I include personal ‘favourites’ plus some deemed…
In the summer of 2013 we formed Muse Marketing Group to offer great thinking and focused strategy to companies and organizations that strive for authenticity in…
These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…
Strategic Engagement is a method of finding, attracting, and keeping the best customers for your business or organization. Strategic Engagement utilizes science and technology combined…