As 2014 draws to a close, here is my annual compilation of overused Marketing words, terms, and phrases. I include personal ‘favourites’ plus some deemed…
Mark TharmeDecember 12, 2014
Canadian Album Art Part 2 (Guest post by Greg Vickers)
This is a follow up to an article published in May 2022. My friend and fellow graphic designer Greg Vickers…
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Authentic Reviews Rule In spite what you may have heard, it’s actually the quality of your reviews that matters most. Quantity is less important. A…
Mark TharmeNovember 10, 2014
In the summer of 2013 we formed Muse Marketing Group to offer great thinking and focused strategy to companies and organizations that strive for authenticity in…
Mark TharmeOctober 31, 2014
“I don't give a damn 'bout my bad reputation.” ~ Joan Jett It made for some great rock’n’roll, but when Joan Jett belted out the…
Mark TharmeOctober 14, 2014
Simon Sinek has a major impact on how Muse develops marketing strategy for our clients. He is an author and popular TED Talk presenter best…
Judy BoswellOctober 4, 2014
Meet our muses. The people who inspire us come from a wide range of disciplines – art and design, technology, music, and social activism. And…
Mark TharmeApril 23, 2014
Is your company or organization considering a rebrand? The decision depends on a number of factors. If you've been using the same visual identity to…
Mark TharmeApril 5, 2014
These days, people have little tolerance for old-fashioned advertising pitches. Making grand claims about your product or service turns people off. In fact, They Don’t…
Mark TharmeMarch 21, 2014
Strategic Engagement is a method of finding, attracting, and keeping the best customers for your business or organization. Strategic Engagement utilizes science and technology combined…
Mark TharmeMarch 5, 2014