Branding is strategic and builds loyalty.
Your brand is the expression of the essential truth or value of your organization, product, or service. It is the communication of the characteristics, values, and attributes that clarify what your brand is all about.
”Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it.
Simon SinekStart with Why
Muse discovery sessions have evolved into a highly effective and streamlined process. Our Uncover Your Greatness program includes a half-day facilitated session with stakeholders. This leads to a report that becomes a blueprint for next steps – a readable, plain language document that one client called, “the most useful marketing plan I have participated in”.
Ever wondered how a great name happens? Muse develops memorable naming for companies, products, and causes that resonate with people. We research name availability and test using focus groups. We find the most effective domain names as part of the process. Your name is critical to building awareness and achieving success. Muse helps you get it right.
Great logos actually solve problems. When your logo really works you can use it forever. A complete redesign isn’t always necessary. A brand refresh using the main elements of your existing logo can bring it to life.
A tagline is a short and memorable expression of your brand. Muse develops taglines that inspire and clarify your brand while communicating your difference. A great tagline can help your customers feel connected to your brand.
Your brand story is more than copy, content or the words that you use to communicate your message. It’s an intricate picture combining both facts and feelings. It expresses who you really are. Brand stories communicate your vision and your value truthfully. It reminds you where your idea began and how you share it with the world. Muse crafts brand stories that guide your communications and even your decision making.
One of the best ways to help people to remember you and trust you is by being consistent. The same is true for companies and organizations. A consistent visual identity helps audiences recognize you in a visually overloaded world. Muse develops Branding Standards Guidelines to make it easier for you to keep things “on brand”. Consistent use of all branding elements in print and online help build and maintain credibility and trust.
Exceptional design is the cornerstone of Muse. Our designers are highly trained, experienced, and extremely picky. They bring their skills and passion to every project they touch. Great design builds understanding and brand engagement. Designers are problem solvers who create an elevated experience for everyone who comes in contact with the work.
We live in a visual world. Humans have always made pictures to tell their stories, and pictures are the earliest form of recorded history. Muse takes visual storytelling seriously. We find unique ways to tell your story. We provide in-house photography and illustration services and access to talented freelancers. We also offer high quality stock image services.
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