Marketing connects your brand to your audience and converts them to buyers. Marketing is responsible for identifying your customers and helping them to find you and do business with you. Every post, ad, or promotion has the potential to inspire brand loyalty.
”You can't just be you. You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to meet every kind of person and endlessly stretch what you know.
Mary Wells LawrenceFounding President of Wells Rich Greene
Your marketing plan is the roadmap for achieving business goals. It’s a step-by-step guide that gives you something to rally behind. Muse creates strategies that focus on efficient marketing activities. We leverage your brand drivers and empower your brand ambassadors. The plan tracks spending, measures value, and keeps you on track. A Marketing Calendar organizes all activities and takes advantage of opportunities by anticipating them. A marketing plan makes sure all your marketing activities are working together to maximum effect.
Social media offers tremendous potential. When executed properly, social media can be one of your most effective and efficient marketing components. Muse knows how to get social working for you. We also do some of the heavy lifting when you don’t have the time or resources. Every platform your company participates on is treated with care. The right kinds of communication shared with highly targeted audiences builds engagement, and ultimately, sales.
There are lots of tools and platforms out there today that make it seem like you can set up your online marketing and put it on autopilot. These technologies can be great, but somebody has to set it up, oversee it, and make sure it is getting the desired results. And they have to be able to explain the results to your CFO! Muse delivers online marketing solutions that are best suited to your needs, goals, and budget. We keep on top of the constantly changing algorithms used by search engines, policy changes of internet providers, and compliancy requirements for online marketing practices. Muse has you covered.
You’ve made it this far on our website, so you already know how we write about Muse. This is our voice. It’s like having a conversation with someone you already know, right? It’s professional, but without too much marketing lingo that you may not be familiar with. That’s not an accident. Every company and organization needs to speak in a clear and distinct voice. Are you authoritative and trustworthy? Friendly and a little eccentric? Your words don’t just tell your message. They let the reader know who you really are. Great copywriting matters. It helps you stand out for all the right reasons.
You know them when you see them. Great ad campaigns take on a life of their own. We talk about them, sometimes even years after the campaign has finished. Creating effective advertising campaigns requires a combination of skills and talents. The investment in great creative and market research is required to make sure the spend on advertising space pays off. The largest expense in most ad campaigns is the media itself – ad space, billboards, radio and television airtime, or pay-per-click online. When you start with the right creative, the media spend becomes an investment that returns.
Print’s not ‘dead’. There’s just less competition now. Mailboxes are no longer filled with direct mail promotions. Today consumers and companies pay more attention to the printing that does arrive. Print technologies have changed a lot in the last few years. Environmentally friendly papers, inks, and printing methods can also surprise and delight the recipient with new effects and personalized content. Unique packaging solutions are possible even for even short runs. It starts with design that inspires and solves problems. When it comes to packaging, Muse likes to think outside the box!
Muse provides local and regional media buying through our professional relationships with the major players in the market. If you have already established a relationship with a media outlet, Muse is pleased to work with them on your behalf. There are many advantages to working with a professional media buyer. Every media outlet thinks they have the best product for you. They have to, because it’s their job to sell you their media. Muse evaluates all media options based on what will best suit your needs and budget, without compromise. Put our unbiased recommendations and savvy negotiation skills to work on your next campaign.
Effective marketing goes beyond advertising and branding. Many successful tactics utilize Public Relations (PR) and Media Relations (MR) to get things done. Information from a reliable independent source is more believable than when it comes directly from a company or organization. Muse helps our clients earn positive editorial coverage for their products, services, events and milestones. Professional media releases with real follow-up help spread the word effectively and efficiently. Muse is also there for our clients if sensitive public issues arise. We calmly guide them through potentially challenging times with respectful and timely advice.
SEO is a blanket term used to describe all the various things that can be done to help search engines find and rank your website. It’s both an art and a science. It’s also changing constantly. Muse websites are built using best practice on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best and most appropriate search results for their users.
Your website can be the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that help visitors to your site become your next customers. Do you have a complex technical sale? You want visitors to take that next step, even if they’re not ready to do business yet. We want them to remember you and give permission to keep in touch. Would you like to know who is coming to your site? What pages they are going to and how long they stay? We have access to advanced Lead Generation Technologies that could be just what you need.
You hear a lot of acronyms around paid search advertising. PPC (Pay Per Click), CPC (Cost Per Click or Cost Per Conversion), CTR (Click Through Rate), SERPS (Search Engine Results Page). Confused? Muse can help. We take the mystery out of Paid Search. We explain how different options work, and identify the ones that work best for your type of sale. We determine an initial budget so you won’t lose sleep at night. When you start seeing a predictable return on investment, you can increase your paid search investment with confidence.
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