Your website has the potential to inform, enlighten and entertain. Your audience may already know you well or could be discovering you for the first time. Attention spans are short. Make it easy for your customers by giving them an exceptional online experience.
To effectively communicate your advantage, you must create an experience.
”To design is much more than simply assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.
Paul Rand
The best websites provide users with the information they are looking for in an experience that is both easy and enjoyable. You know you are on a well-designed website when you don’t have to think about using it. User Experience (UX) and User Interface (UI) are a priority for all Muse websites. Your website can tell a story. Design helps convey your story in a logical and compelling order, making sure that your most important messages are easy to find and short enough to hold user attention.
SEO is a term used to describe all the things that can be done to help search engines find and rank your website. It’s both an art and a science. And the rules are constantly changing. Muse websites are built using best practice on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best search results for their users.
Your website can be the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that help visitors to your site become your customers. Do you have a complex technical sale? Get visitors to take that next step, even if they’re not ready to do business yet. We want them to remember you and want to keep in touch. Want to know who is coming to your site, what pages they go to and how long they stay? We have access to advanced lead generation technologies that could be just what you need.
We can’t emphasize this enough – valuable content is critical to successful websites. Sites that regularly add new, timely, and original articles will outperform sites that don’t. When you have something important to say to your audience, get the story down, check your facts carefully, then rely on professional writing, editing, and SEO to support your content strategy. This applies to every word on your website, blog articles, media releases, and social media content.
It used to be complicated to make changes to a website. Sometimes it required going back to the website designers to get changes made. Many companies put up with this by avoiding making changes, leaving out-dated information on their site. Websites benefit from regular content updates. Muse websites are typically built on the WordPress platform. This provides a simple back-end CMS to manage your site. We provide training and support so you have the control you need.
For some companies, your website is your store. If you do financial transactions online, there are specific requirements to make sure your site visitor becomes a customer. Credibility and security are essential. So is the user interface. UI is how your site looks, behaves, and interacts with the user. Muse approaches eCommerce with the following philosophy: There are people out there who are ready to do business with you. Make it as easy as possible for them to buy from you. We design clean forms that require as few clicks as possible to complete the transaction. “That was easy!” Three very powerful words for doing business online.
You hear a lot of acronyms around paid search advertising. PPC (Pay Per Click), CPC (Cost Per Click or Cost Per Conversion), CTR (Click Through Rate), SERPS (Search Engine Results Page). Confused? Muse can help. We take the mystery out of Paid Search. We explain how different options work, and identify the ones that work best for your type of sale. We determine an initial budget so you won’t lose sleep at night. When you start seeing a predictable return on investment, you can increase your paid search investment with confidence.
Muse designs websites that belong to you. It’s important to us that our clients continue to work with us because they choose to, not because they feel they have to. New sites are set up with client-registered domain names and fully transferable third party web hosting. It’s a transparent way to do business. What we do offer is ongoing support. Muse will take care of your website and make sure that it continues to be up-to-date, secure, and functioning beautifully. We can make all your content changes or just take care of the complicated stuff. The choice will always be yours.
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