Positive Health Network Logo

Positive Health Network

Naming & Rebranding

Created in collaboration with:

Tim McClemont and Dennis Boyd, Positive Health Network – Main Contacts & Collaborators

The larger PHN Team and Community – Collaborators & Stakeholders

How do you rebrand an organization that represents more than a name: one that carries a legacy of activism, community, and care?

That was the challenge before us with Positive Health Network (formerly The AIDS Network). Founded in 1986, the organization has long been a leading voice for HIV/AIDS prevention, education, and support. But as their mission evolved, they needed a brand that reflected both their history and their vision for the future.

Photo of two volunteers, outside with a Positive Health Network table with resources and information on display.
Photo of two volunteers at a Positive Health Network table with resources and information on display.
Photo of two volunteers at a Positive Health Network table speaking with people and offering resources.
Photo of the signage designed for Positive Health Network's headquarters.

More than just a brand

In 2024, through meaningful collaboration and stakeholder engagement, they embraced a new era with a new name and identity. Positive Health Network now stands as a brand that not only honours its past but also signals hope, resilience, and a commitment to community well-being.

At Muse, we were honoured to walk alongside them in this transformation, helping create a brand that carries their legacy forward while preparing them for the future.