St. Joseph’s Healthcare Hamilton
Strategic Plan 2025 – Branding & Marketing
Created in collaboration with:
St. Joseph’s Healthcare Hamilton – Client & Key Collaborator
Jon Evans Photography – Photography and Video Production
Creating a powerful brand to support the five year Strategic Plan for a leading healthcare provider.
Logo Animation
The final version of the animated brand symbol conveys the interrelationship of the four strategic directions, identified by their specific brand colours interlacing together with overlapping motion. The spiritual aspect of St. Joseph’s is subtly conveyed through the ascending symbol at the end of the sequence.
Strategic Plan Launch Video
The script concept for the video was simple: Let people from all the departments communicate the top level messaging of the strategic plan, delivered as one continuous message. Interest comes from the tight edits, variety of environments, and diversity of roles of the people speaking. The video finishes with an overhead shot of all the participants grouped in the shape of a heart, a component of the brand symbol.
