A powerful AI tool requiring a brand and website to match its future-focused momentum.
The Challenge
Muse has worked with RTA Corp since 2015. A tech start-up, RTA (Remote Transactional Analysis) uses machine learning technology to identify and recover unrealized revenue through duty drawbacks, trade tariffs, customs duties, and overpayments/duplicate payments for companies that conduct high volumes of transactions. Their clients are primarily Fortune 500 companies doing business globally.
Our Approach
Muse used our Uncover Your Greatness approach to discover and identify priorities for the new brand. It’s a deep dive into the vision and purpose of the company and its leaders. We worked closely with the RTA team to “uncover” the unique qualities of the company and why they matter to the world. Together we determined that the product required its own name and visual identity.
Uncover Your Greatness
Muse worked with the Clara ownership and management teams to guide the organization through the branding process. Our Uncover Your Greatness process is an intensive and collaborative approach to discovery. The meetings and facilitation session help gather valuable knowledge which ultimately informed product naming, branding, and their marketing strategy.
Naming
Muse created the name and branding for “Clara” to represent RTA’s product offering. Clara was originally launched in 2016, and was immediately embraced by both RTA clients and the Clara sales team. Clara field representatives call themselves “Clarafiers”. It describes their role in clarifying the value of the product to prospective clients and the capability of the product to rapidly identify anomalies within vast amounts of transactional data sets.
Logo
By early 2018 the product and the brand had evolved. ClaraAI accurately reflects the sophisticated artificial intelligence technology behind the product today. ClaraAI encourages companies to “Demand intelligence.” The symbol points to the future and implies advanced technology.
Website, SEO, Copywriting
The Clara AI website is intended to rapidly convey the purpose and value of the company’s unique approach to cost recovery by leveraging big data and artificial intelligence. The website also serves as an effective presentation tool for the Clara AI sales team. Muse believes websites need to be an online experience that leads users through a compelling and logical sequence. It allows the user to rapidly understand why this matters to them, and how it can impact their business.
Clara AI recognizes it has a higher purpose: If a company or organization can realize potential profits by eliminating “leaks” and not leaving money on the table, they will have a competitive advantage in their market. Example case studies demonstrate actual results without revealing sensitive information. Clara AI enhances business performance by maximizing profitability, and offers insights for future success.
Impact
Clara AI is experiencing rapid growth and performance. RTA Corp credits their branding, website, and written communication, all developed by Muse, with creating immediate credibility with strategic partners who are now aligned with the company to deliver a valuable and game-changing product and service in the global marketplace.
From the client
”“Muse repackaged an extremely technical program as a highly marketable product. Their effective branding and excellent web design have spurred customer engagement and increased sales. They utilize a unique discovery process to understand and manifest company values into marketing deliverables.”
Scott HarropCEO, ClaraAI
