Digital21

Smart Home specialists Digital 21 receive a comprehensive rebranding and website that demonstrate their professionalism and industry leadership.

The Challenge

Digital 21 is a leader in the field of smart home technology. They are Control 4 Certified and installers of premium hardware. In simple terms, the company had outgrown their existing brand. They also needed to manage their brand consistently across a wide range of applications.

Our Approach

A clean and contemporary logo, along with relevant design elements, became the foundation for the visual brand. The “voice” of D21 needed to align with the new look. Working closely with the owner and founder of the company, Muse developed branding that is inspiring and problem-solving.

Logo Design

The previous logo was busy, complex, and dated. It was also difficult to use in some applications. Our goal for the new logo design was to keep it simple, clean looking, and contemporary. Subtle modifications to an existing typeface provide visual interest and a custom result. The main elements are versatile and work anywhere. Muse developed the tagline “Your Home Connected” to rapidly convey their offering within the logo.

Brand Materials

Every communication presents an opportunity to help audiences remember you and better understand what you stand for. From vehicle graphics to employee clothing and promotional wear, the D21 brand is a pleasure to experience.

Photography

Team photos showcase the most important asset of any company – the people. Great portraits let your audience get to know the people and the personalities behind the organization. We had fun with the Digital 21 team by demonstrating their key roles in this series of humorous roll-over portraits. It helps them to stand out for all the right reasons.

Brand Style Guide

A comprehensive brand style guide keeps all the various elements working together in harmony: colours, typography, design elements, and graphics files are all explained and managed in the guide. It is the companion to the Packaged Logo files, providing formal directions for working with these elements in a consistent manner.

Website

The goal for the Digital 21 website was to create a clean, simple, and easy to navigate experience for all users, whether they are on mobile or desktop screens. A sophisticated yet friendly online experience accurately reflects their people and their brand. Users can move through the site without having to think about it. Isn’t that the way it should be?

View the Website

Marketing Strategy

Muse developed a comprehensive marketing plan to enhance the existing reputation and awareness Digital 21 had already achieved. This is reflected in the structure and language of the new website. Make it easy for people (and search engines) to find you, and then make it easy for people to buy from you. The website was purposely built to work effectively with paid search programs and rank well organically with continuous content additions.

Impact

The new brand has been an opportunity to generate excitement and renewed energy at the company through a reinvigorated brand. It’s more than the words and graphics. The brand comes to life in everything Digital 21 does. The new website provides easy access to the various services audiences are looking for. Digital 21 is business ready for the future, and that future is bright.