Enedym

A tech startup with truly revolutionary approach required a website that says “game-changing”

The Challenge

Enedym develops electric motor and propulsion technologies designed for a moving world. They are building the energy systems of tomorrow, right now. The company is headquartered at the McMaster Innovation Park in Hamilton, Canada. They have ownership of over 50 patents and pending patent applications and related inventions developed by the Canada Excellence Research Chair in Hybrid Powertrain Dr. Ali Emadi and his research group at the McMaster Automotive Resource Centre (MARC).

Enedym came to Muse with one clear goal – a website that says “Change”. Every agency dreams of working with a client that becomes the next Tesla, Google, or Apple. This is what working with Enedym feels like. The conversations are inspiring and a brighter future seems possible.

Our Approach

Muse developed a clean, contemporary site design to launch their new brand in a highly professional and credible manner. We sought to achieve a sense of timeless sophistication. Graceful motion introduces product images showcasing beautiful industrial design. The brand colour is a subtle metallic copper that is echoed in the details of their core technology. Clean sans serif typography helps to keep the viewer’s focus on the words and messages. The result  is understated and elegant.

Website, SEO, Copywriting

The Enedym website conveys the purpose and the value of the company’s unique approach to switched reluctance motor technology. It also serves as an effective presentation tool for the Enedym team. A great website needs to deliver an online experience that leads users through a compelling and logical sequence. It allows them to rapidly understand why this should matter to them, and how it can impact their business.