Motorcyclists Confederation
of Canada

The national voice of motorcycling in Canada

The Motorcyclists Confederation of Canada (MCC) is the national voice of motorcycling in Canada. Their purpose is to create a better riding experience for all Canadians, and to make Canada one of the safest countries in the world to ride a motorcycle.
Cross country communications

Muse developed the new website to engage MCC’s many stakeholders: member federations for on-road and off-road riders, safety advocates, manufacturers, and representatives at all levels of government. website
Visit the website
safety pledge

A Campaign for Change
May is Motorcycle Safety Awareness Month

Each year, MCC takes a leadership role in promoting motorcycle safety. May is “Motorcycle Safety Awareness Month”. Muse developed the 2017 public awareness campaign to reach both motorcyclists and drivers with the primary message, “Motorcycle Safety is Everyone’s Responsibility.” The #MotorcycleSafetyPledge hashtag made it easy for people to share their stories and their support for this important cause.

Campaign assets
A logo that resonates

The Motorcycle Safety Awareness Month logo design has been embraced by audiences of all ages. A retro look influenced by motorcycle culture graphics helped to make safety “cool”. We were honoured to see it used by major motorcycle manufacturers like Honda and Ducati. Tracked campaign reach exceeded a potential audience of 91 million worldwide.

Mois de la sensibilisation a la securite
Motorcycle Safety Awareness Month

Graphics On Demand
Posters, Infographics, Social Media Graphics

Key to the success of the 2017 campaign is the availability of materials to help stakeholders and the public help spread the word. A robust Resources section on the website makes it easy to download posters ready for printing, logos, and other useful tools. Infographics demonstrating the economic impact of motorcycling, both nationally and by province or region, support member efforts to advocate on behalf of the motorcycling community.

English Poster MCC Safety Campaign
French Poster MCC Safety Campaign
MCC Safety Campaign
On Road motocycling infographics
motocyclisme hors route infographic

Social Media
Engagement, Activation, and building a Community

Muse worked closely with MCC board members and their Communications Committee to develop a strategic social media plan. The plan identifies specific goals and objectives along with a realistic schedule of activities. The results have met and exceeded client expectations. We are looking forward to building on this success in 2018.

Social Media

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