Branding

Start with Why

Branding is strategic and builds loyalty.
Your brand is the expression of the essential truth or value of your organization, product, or service. It is the communication of the characteristics, values, and attributes that clarify what your brand is all about.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.

Simon SinekStart with Why
simon sinek

Uncover Your Greatness

Muse discovery sessions have evolved into a highly effective and streamlined process. Our Uncover Your Greatness process includes a half-day facilitated session with stakeholders. This leads to a report that becomes a blueprint for next steps – a readable, plain language document that one client called, “the most useful marketing plan I have participated in”.

Brand Naming

Ever wondered how a great name happens? Muse develops memorable naming for companies, products, and causes that resonate with people. We research name availability and test using focus groups. We identify the most effective domain names as part of this process. Your name is critical to building awareness and achieving success. Muse can help you get it right.

Logo Design

Great logos actually solve problems. When your logo works well on everything you can use it forever. Sometimes a complete redesign isn’t necessary. A brand refresh that uses recognizable elements from your existing logo can inject freshness and life into your brand.

Tagline / Positioning Statement

A tagline is a short and memorable expression of your brand. Muse develops taglines that inspire and clarify your brand while communicating your difference.  A great tagline helps your customers feel connected to your brand.

Brand Story Development

Your brand story is more than the words you use to communicate your message. It’s a clear picture that combines facts and feelings around your brand. It expresses who you really are. Brand stories communicate your vision and your value in a way that matters to others. It reminds you where your idea began and shares it with the world. Muse crafts brand stories that guide your communications and even your decision making.

Corporate Identity Systems

Being consistent is one of the best ways to help people remember you and trust you. The same is true for organizations. A consistent visual identity helps audiences recognize you in a visually busy world. Muse develops Branding Standards and Brand Guidelines to make it easy to keep things “on brand”. Consistent use of all your brand elements in print and online builds and maintains credibility and trust.

Graphic Design

Exceptional design is the cornerstone of Muse. Our designers are highly trained, experienced, and extremely picky. They bring their skills and passion to every project they touch. Great design builds understanding and brand engagement. Designers are problem solvers who create an elevated experience for everyone who comes in contact with the work.

Illustration, Photography, Video and Animation

We live in a visual world. Humans have always made pictures to tell their stories, and pictures are the earliest form of recorded history. We take visual storytelling seriously. We find unique ways to tell your story. We provide photography, illustration, video and animation services and access to a very talented team of artists.

Your journey to
greatness starts here.

Let’s talk about the future