Marketing

Make A Connection

Marketing connects your brand to your audience and converts them to buyers. Marketing identifies your best customers and helps them to find you and do business with you. Every post, ad, or promotion has the potential to inspire brand loyalty.

You can't just be you. You have to double yourself. You have to read books on subjects you know nothing about. You have to travel to places you never thought of traveling. You have to meet every kind of person and endlessly stretch what you know.

Mary Wells LawrenceFounding President of Wells Rich Greene
mary wells

Marketing Planning

Your marketing plan is a roadmap for achieving business goals – a step-by-step guide to keep your marketing  focused. Muse creates strategies that use efficient marketing activities. The plan tracks spending, measures value, and keeps things on track. A Marketing Calendar organizes all activities and takes advantage of opportunities proactively.

Social Media Marketing

When executed well, social media can be one of your most effective and efficient marketing components. Let Muse show you how to get social working. We can do the heavy lifting when you don’t have the time or resources. Every platform your company participates on is treated with care. The right messages shared with targeted audiences build engagement and sales.

Online Marketing

Muse delivers online marketing solutions that are best suited to your needs, goals, and budget. We keep on top of the constantly changing algorithms used by search engines, policy changes of internet providers, and compliancy requirements for online marketing practices. Muse has you covered.

Copywriting

Every company and organization needs to speak in a clear and distinct voice. Are you authoritative and trustworthy? Friendly and a personal? Your words don’t just tell your message. They tell the story of You. They let the reader know who you really are. Great copywriting will help you stand out for all the right reasons.

Advertising Campaigns

Creating effective advertising campaigns requires a combination of skills and talents. The investment in great creative and market research ensures the spend on media pays off. The largest expense in most ad campaigns is the media itself – ad space, billboards, radio and television airtime, or paid search. With the right creative, your return on investment is more predictable.

Print and Package Design

Print technologies have changed dramatically over the years. Environmentally friendly papers, inks, and printing methods can surprise and delight the recipient with eye-catching effects and personalized content. Effective packaging solutions are now available for short runs. It starts with design that inspires and solves problems. When it comes to packaging, we think outside the box.

Media Buying

There are many advantages to working with a professional media buyer. Every media outlet thinks they have the best product for you. They have to – it’s their job to sell you their media. Muse evaluates all media options based on what will best meet your needs and budget, without compromise. Put our unbiased recommendations to work on your next campaign.

Public and Media Relations

Effective marketing goes beyond advertising and branding. Many successful tactics utilize Public Relations (PR) and Media Relations (MR) to get things done. Content delivered by reliable independent sources is more believable than when it comes directly from a company or organization. Muse helps our clients earn positive editorial coverage for their products, services, events and milestones. Media releases with real follow-up help spread the word effectively. We are also there for our clients if sensitive public issues arise. We calmly guide them through potentially challenging times with thoughtful and timely advice.

Search Engine Optimization

SEO helps search engines find and improve the ranking of your website. It’s an art and a science. It’s also changing constantly. Muse websites are built using the latest on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best search results for their users.

Lead Generation

Your website should be the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that help visitors to your site become your next customers. Do you have a complex technical sale? Would you like to know who is coming to your site? What pages they are going to and how long they stay? Learn about Lead Generation Technologies that deliver.

Paid Search Advertising

We take the mystery out of Paid Search. We explain how different options work, and identify the ones that work best for your type of sale. We determine an initial budget so you won’t lose sleep at night. When you start seeing a predictable return on investment, you can increase your paid search investment with confidence.

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starts here.

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