Web Design

Create An Experience

Your website has the potential to inform, enlighten and entertain. The user may already know you well or could be discovering you for the first time. Attention spans are short. Make it easy for potential customers by giving them an exceptional online experience.
To effectively communicate your advantage, you must create an experience.

To design is much more than simply assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Paul Rand
paul rand

Search Engine Optimization

SEO is a term used to describe all the things that can be done to help search engines find and rank your website. It’s both an art and a science. And the rules are constantly changing. Muse websites are built using best practice on-page SEO strategies. We consider Google to be the most important search engine to focus SEO efforts, in part because Google is always striving to deliver the best search results for their users.

Custom Website Design

The best websites provide users with the information they are looking for in an experience that is both easy and entertaining. You know you’re on a thoughtfully designed website when you don’t have to think about how to use it. User Experience (UX) and User Interface (UI) are a priority for all Muse websites. Your website can tell your story. Design can help convey your story in a logical and compelling order, making sure that your most important messages are easy to find and short enough to hold user attention.

Lead Generation

Think of your website as the most valuable member of your sales team. Who else works around the clock, always ready to engage with potential customers? Muse builds websites that help site visitors become your customers. Do you have a complex technical sale? Get visitors to take that next step, even if they’re not ready to do business yet. You want them to remember you and want to keep in touch. Want to know who is coming to your site, what pages they go to and how long they stay? Ask us about advanced lead generation technologies.

Content Creation

We can’t emphasize this enough – valuable content is critical to successful website ranking. Sites that regularly add new, original articles outperform sites that don’t. When you have something important to say to your audience, get the details down and then rely on professional writing, editing, and SEO to support your content strategy. This applies to every word on your website, blog articles, media releases, and social media content.

Content Management Systems (CMS)

It can be complicated to make changes to some websites. It often meant going back to the original website designer to get changes made. Many companies dealt with this by avoiding making changes and leaving out-dated information on their site. All websites benefit from regular content updates. Muse websites are built on the WordPress platform. We provide a simple back-end CMS that allows you to manage your content. We also provide training and support to give you the control you need.

eCommerce Development

For some companies, your website is your store. If you do sell goods online, there are specific ways to help site visitors become your customers. Credibility and security are essential. So is the user interface. UI is how your site looks, behaves, and interacts with the user. We approach eCommerce with this philosophy: There are people out there who are ready to do business with you right now. Let’s make it as easy as possible for them to buy from you. We design clean forms that require as few clicks as possible to complete the transaction. “That was easy!” Three very powerful words for doing business online.

Paid Search Advertising

You hear a lot of acronyms around paid search advertising. PPC (Pay Per Click), CPC (Cost Per Click or Cost Per Conversion), CTR (Click Through Rate), SERPS (Search Engine Results Page). Confused? Muse can help. We take the mystery out of Paid Search. We explain how different options work, and identify the ones that work best for your type of sale. We determine an initial budget so you won’t lose sleep at night. When you start seeing a predictable return on investment, you can increase your paid search investment with confidence.

Support

Muse designs websites that belong to you. It’s important to us that our clients continue to work with us because they choose to, not because they feel they have to. New sites are set up with client-registered domain names and fully transferable third party web hosting. It’s a transparent way to do business. What we do offer is ongoing support. Muse will take care of your website and make sure that it continues to be up-to-date, secure, and functioning beautifully. We can make all your content changes or just take care of the complicated stuff. The choice will always be yours.

Your journey to greatness
starts here.

Let’s talk about the future