Ben

Goliath vs Goliath | How Apple and Facebook’s fight over the future of online privacy will affect digital marketing What happens when an immovable object faces off against an unstoppable force? While this cold-war like dynamic has been playing out [...]

I recently heard someone liken artificial intelligence to the mystifying and transformative power of electricity during the 19th century. One can only assume that electricity was shocking and even scary to people of that time period; just as AI may [...]

Television is often described as an industry stuck in the twentieth century. The long-promised future of television is finally becoming a reality. Viewers, especially snake people, no longer want to be saddled to a 100+ channel cable bundle. They want [...]

We all love a good rivalry. Yankees vs Red Sox. Ali vs Foreman. Silicon Valley is no different. Mac vs PC. Uber vs Lyft. One of the most interesting battles shaping up is the rivalry between Snapchat and Instagram. It [...]

This fall, when you watch the opening jump-ball of the first Toronto Raptors game, you may notice something different. No, the fundamental rules of basketball haven’t changed, but the NBA is the first of the four major North American sports [...]

Start spreading the news! I’m leaving today… This past month, I had the opportunity to participate in a Parsons School of Design Summer Intensive Program in New York City. Intensive being the keyword. This is my second summer participating in [...]

iPhone at Ten Years “Today, Apple is introducing three revolutionary products. A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator. An iPod, a phone, and an internet communicator. An iPod, a phone… are you [...]

Influencer marketing is often thrown around as a “hot term” in advertising, but not many people understand the benefits, limitations, and future of this type of campaign. Influencer marketing is the grey area between an official advertisement and a subtle [...]

Last week, yet another Twitter app update was pushed out. This wasn’t your run-of-the-mill “bug and security fix” update; this was a complete rehaul. If I were to make an analogy, this app update was the equivalent of expecting to [...]

Facebook, Twitter, Instagram. The big three in social platforms, and in social advertising spending. But, there must be other platforms for marketers. I’ve already written about the unique opportunities presented by Snapchat, but it suffers the same downfalls as the [...]