Judy Boswell

Another rainy, grey day means that my inspiration meter is approaching an all-time low. And while the forecast calls for 17 degrees by 1 pm, the people who report on such things got it wrong, again! It’s a depressing 4 [...]

Start with a Brand Audit The new year pushes everything into fast-forward. Budgets are locked. Calendars fill up. Everyone feels the pressure to show momentum early. But before you dive headfirst into 2026 plans, pause and look at your brand, [...]

Every creative journey begins with a question: Where does inspiration come from? The Muses. In classical mythology, the answer was simple: from the Muses, nine divine sisters who embodied the very essence of creative expression. Today, in a world of [...]

Branding Is the Glue That Holds It All Together Owned, Earned, and Paid Media? Let’s be honest: in today’s marketing world, exposure isn’t the prize it used to be. Anyone can rack up impressions, but not everyone can make them [...]

If you own a business you probably have a website. You also more than likely use a plethora of online platforms to manage, market, and measure your online activities. If I asked you right now if you have all the [...]

Muse recently completed an ambitious rebranding process. It was an exhilarating experience. It challenged our team to play both client and creative, to ask some serious questions about who we are and to reflect those feelings in a way that [...]

Simon Sinek has a major impact on how Muse develops marketing strategy for our clients. He is an author and popular TED Talk presenter best known for sharing the concept of THE GOLDEN CIRCLE. His TED Talk, Start With Why: How [...]